Identity is what makes someone recognize your team from far away — in the pit, on Instagram or in a sponsor pitch.
Team identityLink to this section
- Understand what gives a team its own face.
- Work on colors, symbols, language and personality.
- Keep that identity consistent across different materials.
BrandingLink to this section
- Build an image that truly matches the team.
- Show the values and beliefs the team stands for.
- Make it easy for other people to recognize you.
Basic brand kitLink to this section
- Logo in a primary and a simplified version.
- Two or three fixed colors, with the codes written down.
- One font for headings and one for body text.
- Ready-made templates for posts, slides and shirts.
CommunicationLink to this section
- Decide what the team wants people to understand about it.
- Adapt how you speak for students, partners and the community.
- Learn to tell the team's story in a way that makes sense.