A season produces content every single day. The job is not inventing topics: it is choosing what to show and showing it well.
ContentLink to this section
- Understand what is worth showing during the season.
- Turn team moments and activities into content.
- Tell informative, institutional and promotional content apart.
CreationLink to this section
- Learn a simple structure for building a post.
- Use Canva to organize text, images and elements.
- Pick up the basics of photo and video.
Structure of a post that worksLink to this section
- Hook — the first line or image that stops the scroll.
- Context — what is happening and why.
- Proof — a photo, a number or a result.
- Close — an invitation, a thank you or the next step.
Social mediaLink to this section
- Keep a simple content calendar.
- Understand how to use Instagram and LinkedIn.
- Share projects, results and wins without making the feed repetitive.